// HELENA RUBINSTEIN //

By the time of her death, HELENA RUBINSTEIN (1872-1965) had risen from humble origins in small-town Jewish Poland to become a global icon – the head of a cosmetics empire extending across four continents. She was the first modern self-made woman magnate, an avatar of female entrepreneurship, and a taste maker in the worlds of art, fashion, and design. This fall THE JEWISH MUSEUM New York will present HELENA RUBINSTEIN: BEAUTY IS POWER, the first museum exhibition to explore the ideas, innovations, and enduring influence of the legendary cosmetics entrepreneur. The exhibition will reunite selections from Rubinstein’s famed art collection, featuring works by Pablo Picasso, Henri Matisse, and Joan Miró, among others, as well as over thirty works from her peerless collection of African and Oceanic art – one of the most important private collections ever assembled. Madame’s (as she was universally called) unique style and pioneering approaches to business challenged conservative taste and heralded a modern notion of beauty, democratized and accessible to all. THE JEWISH MUSEUM New York presents HELENA RUBINSTEIN: BEAUTY IS POWER, October 31, 2014 – March 22, 2015, curated by Mason Klein. In conjunction with the exhibition, the Jewish Museum will publish a 168-page hardcover catalogue featuring 200 color and black-and-white illustrations. (Image: Portrait of Helena Rubinstein by Pablo Picasso, 1955, conté crayon on paper, 43.8 x 32.1cm, © Estate of Pablo Picasso)